This quote gets to the center of all that makes Porsche what it really is. As as a company a brand so when an automotive maker. And it covers all of the values that characterise our vehicles and our work. It is no wonder, therefore, that no-one can describe this better compared to the individual who created the 1st sports car to bear the Porsche name: Ferdinand Anton Ernst - or Ferry Porsche, for short.
At first, I looked around and could not find the auto I Had been dreaming of: a small, lightweight sports car which uses energy economically. So I decided to build it myself.
Ferry Porsche
His fantasy of an ideal sports car has always driven us - throughout our history. And we get nearer to realizing it each and every day. With every notion, every development and every version. On the way, we follow a plan, an ideal that unites us all. We refer to it merely as the Porsche Principle. The fundamental principle is to always get the most out of everything. From day one, we have strived to translate functionality into speed - and achievement - in the most sensible manner possible. This rule originates on the race track and is embodied in each one of our cars. We call it "Intelligent Performance".
Porsche is a distinctive company with strong ideals. Our values and doctrines permeate through everything we do to ensure that we always stay true to our principles. We always meet with our own high requirements and have a certain idea about who we are and how we approach things. As a consequence, despite what others may do, we at Porsche seek to stretch boundaries and are committed to consistent development.
On the basis of the principle of attaining maximum output from minimal input, this race-inspired philosophy is essential to every one of our automobiles and each since day one. Considering that the 356 Nr. 1 was built.
Where this assurance comes from? The answer is simple. We never forget who we're. And where we come from.
Why did Porsche Sports Cars become design icons? Because they were successful? Because people found them "appealing"? However, the truly amazing thing was the harmony of the design theory, where function is followed by design.
A Porsche is immediately recognisable. This is thanks to the distinctive design idiom and contours: the wings that are higher compared to the bonnet, the roofline, the strong shoulders. Features that every Porsche model has picked up on and reinterpreted for character and its age - for more than 60 years.
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